Many marketers still use the color for call to actions or areas of a website that they want to draw the eye too. Despite it’s attracting color, it’s not as commanding as the color red. The color orange adds a bit of fun to any picture, website, or marketing material it’s on. In color psychology, orange represents creativity, adventure, enthusiasm, success, and balance. It encourages you to want to press play on their videos. Notice how the red part of their logo is the play button which can help compel someone into action. YouTube likely uses the color red due to the excitement of watching videos online. They also use words like happiness in their branding so they use the color red to build excitement. The color red tends to encourage appetite hence why brands like Coca Cola use it often in their branding. Red is the iconic color used for brands like Coca Cola and YouTube. If you add the color red to your website, save it for the call to action or sale icons if it’ll contrast well with your store design. Red can also trigger danger so you want to use the color sparingly. And thus, can provoke the strongest emotions. In color psychology, red is the most intense color. You might’ve noticed that some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf. The red color meaning is associated with excitement, passion, danger, energy, and action. Marketing colors like red can capture attention. List of Color Meanings Red Color Psychology And that’s why content marketers need to understand what different colors mean. The choice of colors can help people decide what is important. Or you can risk being ignored all together.Ĭolor can be used by marketers to influence how people think and behave toward a brand, and how they interpret any information. For instance, if you choose the wrong colors for your content or logo, it can turn out to be less readable, and hard for your audience to understand. While choosing the right colors can enhance your brand perception, poor color selection can do damage to your brand image. Because it can help you portray your brand the way you want to. This is why understanding color psychology can be so useful for your marketing efforts. By using colors strategically for your marketing efforts, you can get your audience to see what you want them to see and help them perceive you the way you aim to be perceived. And it’s not any different when it comes to selecting colors for your business.Ĭhoosing the right colors for your marketing efforts can be the difference between your brand standing out from the crowd, or blending into it. Image Credit: Huffington Post Why Is Color Psychology Important in Marketing?Ĭolor evokes feeling.
The same color can also have different meanings that are dependent on our upbringing, gender, location, values, and a variety of other factors. Color meanings can have an impact on why we prefer certain colors over others. But the why part is a bit more complicated. Does the color of a dress compel us into purchase? Do the colors of a package make us choose one brand over another? Does the color of an icon make us more likely to click on it? The short answer is yes. It aims to determine how color affects our day to day decisions such as the items we buy. Color psychology is the study of colors in relation to human behavior.
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